1. Who we are
Mo Ads Lab Inc. (“Mo Ads”, “we”, “us” or “our”) operates moads.agency and provides operating intelligence, business diagnostics, analytics, advisory and software-enabled services for commerce businesses.
For personal information collected through this website and our own business-development activities, Mo Ads Lab Inc. generally acts as the data controller.
2. Scope
This Policy covers website visits, enquiries, service requests, communications and our B2B business-development activities.
During a client engagement, Mo Ads may also process data on behalf of a client. Where we process personal data solely on a client’s instructions, the parties’ roles and any additional data-protection terms are governed by the applicable engagement agreement or data processing agreement.
3. Information we collect
Information you provide
- name, work email, phone number if provided, company, role and company website;
- messages, enquiry details and information about business challenges, goals or competing explanations;
- business and operational information you choose to provide during an engagement;
- communications and records relating to our business relationship.
Information collected automatically
- IP address, browser and device information, timestamps and technical logs;
- pages viewed, clicks, form interactions, referral source and campaign parameters such as UTM tags;
- cookie or similar identifiers where enabled and permitted.
Business contact information from other sources
For B2B relationship-building and outreach, we may use professional contact information available from company websites, professional networking platforms, public business sources, referrals or introductions. We use this information only where we believe the communication is relevant to the person’s professional role and where applicable law permits it.
4. How and why we use information
| Purpose | Typical legal basis where GDPR applies |
|---|---|
| Respond to enquiries, assess fit and take requested pre-engagement steps | Pre-contractual steps and/or legitimate interests |
| Provide services and manage client relationships | Contractual necessity, legitimate interests and legal obligations as applicable |
| Security, troubleshooting and abuse prevention | Legitimate interests and legal obligations as applicable |
| Website analytics and acquisition measurement | Consent where required for non-essential cookies; otherwise legitimate interests where permitted |
| Relevant B2B outreach | Legitimate interests where permitted; consent where required by applicable communications law |
| Legal, tax and accounting compliance | Legal obligations and legitimate interests |
7. B2B communications and your right to object
If we contact you in a professional capacity, you can ask us to stop at any time. Where GDPR applies, you have the right to object at any time to processing for direct marketing, including related profiling. We will respect that objection for future marketing communications.
8. International transfers
Mo Ads operates globally and service providers may process information in countries other than where it was collected. Where required by law, we use an available lawful transfer mechanism and appropriate safeguards.
9. Retention
We keep information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate legal, accounting, security and dispute-resolution needs. Enquiry and business-development records are periodically reviewed and deleted or anonymised when no longer reasonably useful or required.
10. Your privacy rights
Depending on where you are located and which law applies, you may have rights to request access, correction, deletion, restriction, objection, portability, or withdrawal of consent where consent is the legal basis.
If your jurisdiction provides a supervisory complaint right, you may also contact the competent data-protection authority. Privacy requests can be sent to info@moads.agency.
11. Security
We use reasonable technical and organisational measures intended to protect personal information. No method of transmission or storage can be guaranteed to be completely secure.
12. Children
Mo Ads is a B2B service and is not directed to children. We do not knowingly use the website to collect personal information from children for commercial engagement.
13. Changes
We may update this Policy as our services, technology or legal obligations change. The current version will be posted here with its effective date.
14. Contact
info@moads.agency
+66 66 137 8870 · WhatsApp / LINE
Mo Ads Lab Inc.
131 Continental Dr, Suite 305
Newark, DE 19713, United States